As a copywriter, one of your top priorities is to ensure that your emails make it to the intended recipients’ inboxes. However, this can be a challenging task, as Internet Service Providers (ISPs) are becoming increasingly strict about filtering out spam and promotional messages. This is where email warmup comes into play – a process designed to establish trust and credibility between senders and ISPs.
What is Email Warmup?
Email warmup is the process of gradually increasing the volume of emails sent from a new or inactive IP address, in order to build trust with ISPs. When you send an email from a new or inactive IP address without warming it up first, there’s a high chance that it will be marked as spam or not delivered at all. Therefore, it’s crucial to warm up your IP address before sending any large-volume campaigns.
Why Do You Need To Warm Up Your IP Address?
Sending bulk emails without first warming up your IP address can have negative consequences for your email deliverability. If ISPs detect sudden spikes in email volume from a new or inactive IP address, they may assume that the sender is engaging in spammy behavior and mark their emails as spam straight away.
gradually gwarm increasing the volume of emails builds trust with ISPs and shows them that you are a legitimate sender who follows best email practices.
How To Warm Up Your IP Address?
The first step to warming up your IP address is identifying whether you’re using an old or new one.
it’s essential to follow this process too.
1) Start Slow – Begin by sending small batches of emails over two weeks until you reach normal frequency levels.
2) Consistency Is Key – Use proper segmentation techniques while sending smaller batches of emails to ensure consistent engagement.
3) Monitor Your Reputation – Check your email reputation regularly using free tools like Sender Score to keep track of your progress and make adjustments as needed.
4) Be Patient – Building trust with ISPs takes time. Stay the course and don’t be tempted to send large volumes of emails too quickly.
the warmup process will take longer, typically 4-6 weeks.
1) Start With Small Lists – If you have multiple lists, start with the most engaged ones and gradually move toward less active ones.
2) Segment Your Lists Carefully – It’s crucial to segment your lists effectively during the warmup period so that ISPs can see consistent patterns of engagement within each list.
3) Vary Your Message Content – During the first week, vary your message content to establish engagement patterns without being repetitive or spammy.
4) Increase Volume Gradually – As you progress through the weeks, slowly increase email volume while maintaining consistency and monitoring inbox placement rates closely. If there’s any decline in inbox placement rates, decrease volume immediately before trying again after a few days at a lower level.
email warmup is an essential step in building trust with ISPs and ensuring maximum deliverability for your campaigns. By following these best practices for warming up an old or new IP addresses, you’ll build a positive reputation with ISPs, which will eventually lead to increased email opens and conversions from your target audience. Take the time to effectively warm up your IP address – it will pay off in the long run!
